Archive for

Small Business Marketing Solutions Using Social Media

Small Business Marketing Ideas Can Incorporate Social Media for Solutions

Small businesses can use all the help they can get in their attempts to grow and thrive in a tough economy. One of the simplest and most cost effective small business solutions would be to turn to social networking sites. These sites (such as Facebook and Twitter) are driven by the concept of “community,” attempting to link together both friends and professionals alike. Embracing small business social media is a guaranteed way for businesses to increase their popularity and presence in their respective field(s).

Social media for small businesses manages to cut costs by allowing the business to advertise on a large scale for free. Yet registering for a Facebook or Twitter account isn’t enough to effectively take advantage of what social networking can do. Businesses must engage their followers on a regular basis to truly make an impact on potential consumers. While social media sites require little to no financial cost, they do require a reasonable amount of time at the hands of business in order to be effective. How a business spends their time is crucial, and therefore small business marketing strategies must be employed effectively through the social media network.

Utilizing Small Business Social Media

Twitter and Facebook thrive by connecting masses of people and relaying information quickly within their network. Small business ideas and strategies can take advantage of the nature of social networking sites. For example, a business may use a site to inform followers about a future sale or event. Another common practice is to send out special coupons or sale codes which can only be found through a business’ social media network. These coupons and deals can appear on a news feed or be retweeted by a follower, therefore having the potential to create buzz for a business very quickly. Such practices also allow the business to connect with their followers on a more personal level. Making long-term connections is one of the greatest aspects of the Internet. Simply replying to customers or sending out special deals can potentially lead to long-term customer dedication.

While making connections and Internet marketing through small business social media is vital, it’s equally important to make sure that followers aren’t being overloaded. One of the biggest pitfalls of social media sees businesses spam their followers with information to the point where they stop following the business altogether. Businesses have to make sure that they aren’t updating their sites simply for the sake of updating them. It’s important for a business to always make sure that there’s something meaningful and genuine in each update and message. Through effective use of social networking sites, small businesses can grow by making precious use of time rather than cash.

What is the Best Home Business System?

With the unending negativity going on in the world of finance, it has become increasingly difficult to choose and decide on the most effective method of investing money into anything, especially into something as crucial as a home business system. The thought of having to suffer from debt after you’ve invested in a business is just so stressful that most people just keep their money instead and do absolutely nothing to double or triple its monetary value.

But as always there’s a solution. And this solution is an internet marketing home business system where the money you’ve worked your butt of to earn has the potential to quadruple in value and allow you to live the life you’ve always wanted.

Having a business online has many benefits but the most valuable aspect about it is that every internet user has an equal shot at finding success with a home business system. An internet marketing home business system will allow the average person to be able to make an extra income no matter they’re race, age, sex, height, etc. You don’t need a degree or any knowledge of complex things.

What is equally as attractive and appealing is that the benefits and perks of having a home business system greatly outweigh the negative side. In contrast to other businesses that require you or workers to be present at all times in order to actually make money, a home business system requires only a minimal amount of time when it comes to management and not one worker needs to be hired if your business grows exponentially.

An Internet Marketing Home Business System provides these benefits below:

1. Cost Effective:

Having an automated online business like this takes only a limited amount of cash. Since this is the case, the majority of your money can be used on the areas that are the most valuable to you, which almost always turns out being marketing your product or service.

Your money can also be used to hire talented experts to increase SEO rankings. If you don’t know what SEO is, it is basically an amazing tool that enables and increases traffic towards a site. As a result products or services on the market can easily be marketed allowing a possible explosion in sales

2. Effective Time Management: because a home business system is obviously done at home, it forces you to manage your time more wisely and more effectively rather than trying to keep yourself busy like you may have done at your previous 9 to 5 job.

With this new control over time along with the small amount of effort and time to manage your business, you will have more spare time to spend time with your family and friends.

3. No Objectives to Hit: Due to the small investment necessary to fully operate this business, there is very little pressure. Without the added pressures of your boss constantly criticizing your every move, you will find it quite liberating to finally be working in a calm and peaceful working environment.

4. Multiple Income Stream: One of the most attractive things of having a top internet marketing home business in the first place is that once you have one business or website set up and profiting, you can duplicate your business and venture into a more specific niche within that same market or start a business in a completely new market with your same business model. As you set up this second business, you have the comfort of knowing that you are still making money and profiting from your previous business as it is fully automated and working for you, running on autopilot to 24/7 to make you more money.

5. Minimal Amount of Stress: With almost all jobs, there is a need for non-stop full focus and attention, and this often leads to a high level of stress and issues. But with a fully automated home business system, stress drastically decreases and has a good chance of even becoming totally eliminated.

Owning a home business system offers an equal chance for everyone leveraging the power of an unmatched software that we like to call, the Internet. Starting a business online has never been more easier, less riskier, and more rewarding than today.

Sample Roofing Contractor Business Plan Outline

Is it worth writing a lengthy business plan for your roofing startup? Business plan preparation can be time consuming and many entrepreneurs are tempted to go ahead without one unless they really need it to prove the viability of ideas to partners or investors.

Your roofing business won’t be a huge, complicated business for a few years anyway so why bother? Well, while I would not suggest that you spend months writing a 100 page report, it could be useful for you to have a 10 to 20 page document on your PC that can be your company blueprint for success. You can make changes to it as you slowly learn more about the business.

It will be the key document that sets out exactly how your business is run. If done properly you should basically be able to hand this document over to somebody when they buy your business and they can take over with very little of your time needed to explain things to them.

Here is a brief business roofing business plan template to give you some ideas on how to put your own together.

Contents Page and Executive Summary

This should be a summary of your entire roofing business plan. If you will be presenting the plan to interested parties then let them know the contents. Include a basic summary of your plans to start a roofing business. Outline the opportunities that you see in the market and what you plan to do in order to capture a piece of the pie for yourself.

Background in the Roofing Business

Prove to yourself or others why you are cut out to go into this business. List details on your education and any relevant experience that you have had in the roofing industry or in business in general. Outline your reasons for wanting to start a roofing business.

Mission Statement

Set out your company mission or philosophy in a few words or a short phrase. Try to think about what you want to achieve with your business apart from profits. You should be driven by a desire to deliver a quality service to people in way that satisfies them and provides great value for them while still allowing you to meet your goals. What kind of products and services do you want to deliver? How will you be different from all the other roofing companies?

Business Goals

Set out the goals that you have for your business in its first few years. Set realistic targets that you know are attainable so that you won’t be discouraged if you don’t meet them. Success can be measured by a number of metrics such as the total number of roofing jobs completed per month, the percentage of leads that become new customers or the productivity of your employees for example.

Startup Requirements

List down all of the products and services that your company will offer and then set out a list of equipment and inventory that you will need to get started. If you need to buy a truck then you will be looking at minimum startup costs of around $20,000.

Startup requirements will also include compliance costs. Depending on what state you are operating out of you may need a contractors license, insurance, bonding or to comply with a number of other relevant regulations.

Don’t forget that as well as purchasing all of the necessary roofing equipment you will also have to purchase materials for your first job. Clients will typically pay a large chunk of your total invoice upon completion of the job so you will have to foot the bill until you get reimbursed when they pay their invoice in full.

Structure, Ownership and Management

There are four basic options to consider for your business structure and they include sole proprietorship, partnership, corporation or limited liability corporation (LLC).

Outline how your business will be owned and make a note of the various parties that may have an ownership stake.

Set out a management structure so that there is no confusion among those involved with the business as to who is responsible for managing each part of the business.

Marketing Plan

Identify your target market both by location as well as other demographic factors and describe the kind of people or properties that make up your target market. Include the results of any market research that you do or local industry statistics that you are able to gather.

Set out a detailed plan for your roofing business marketing. This should include how you plan on getting enquiries, converting them into new accounts and maintaining them over the long term. It should also include brand development, pricing, advertising, a sales approach and other marketing methods.

Competitive Analysis

Write up profiles of your main local competitors and try to understand how they run their businesses. Borrow and adapt characteristics of their business that work and look for weaknesses in their business models that you may be able to capitalize on. Figure out how you will differentiate your brand from theirs in a way that allows you to stand out in the market.


Include details of the day to day operations of the proposed roofing business. Make a note of your office location, business administration and record keeping systems, plans to hire employees and procedures regarding roofing installations or repairs.

Financial Analysis

Outline some of the methods that you could use to obtain financing for your new venture.

Create a spreadsheet that shows anticipated cash flow forecasts over the first few years of business for a variety of scenarios. You can then determine how profitable you think the business will be in a number of different economic climates.

You will be able to find many free business plan examples online but it can be harder to find a specific sample of a roofing business plan. There are some business planning software programs that you can buy but they are usually just generic business plans that have been adapted anyway.

Unless you can persuade other roofing business owners to share their plan with you then you really have to look at templates from other industries and model your roofing business plan on them.